Films will be judged on originality, creativity, plot, pacing, structure, characters, cinematography and entertainment value as well as on effectiveness of the message and the ability of the film maker to reach an audience. When creating a film that carries a message, it is important that you have the ability or knowledge of how to get your message to your audience and that your film is of such a nature that audiences would WANT so see it.  In order to demonstrate the latter, a percentage of the points will be based on public voting.  This will give film makers the opportunity to demonstrate their ability to gather public support and awareness.

The uniqueness and originality of the premise or story.

The effective use of imagination as evidenced in the entry.

The actions, events, conflicts, and turning points that propel the story forward. How the story unfolds.

Pacing & Structure
The timing of the action, unfolding of plot elements and character development. The framework of the film or script. Effective use of three-act, odyssey, linear or non-linear story progression.

Personalities that are distinctive, compelling, multi-layered, and unpredictable. A protagonist and antagonist with clear and active goals.

The quality of cinematography or videography demonstrated in the work.

Sound Quality
Is the dialogue clear and not hindered by any noise or music score.

Music Score
Is the music score suited to the film and does it help tell the story s a character of it's own.

Entertainment Value
Does the story keep the viewer's or reader's attention?  It is fun, engaging, or thought provoking?

Voices that are natural, succinct, and unique to each character. Use of language that effectively reveals character and moves the story forward. OR, is the lack of dialogue used effective.

Message Effectiveness
Does the film clearly depict the message of the charity or cause it represents.  Is the charity/cause clearly identified and is the message it sends effective.

Call to Action
Does the film create a desire in the viewer to make a change, spread the message further or taking a call to action.


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